Troy Henneberry Principal with Skylex Brand & Fashion Brokerage, and industry veteran in the Canadian market manages the business for a number of leading Apparel, Footwear, Headwear, Accessory, and distribution companies. He is really excited with his partnership with Cole & Parker socks.
“Being a Canadian and actually a locally owned business here in Halifax, I have had the opportunity to be a part of C+P’s design, distribution and strategic plans. The beautiful thing about this brand and product is that it is premium in every sense of the word. We are focusing on a segment that literally no one else in in North America is. Yes, there are lots of sock options on the market, but no one that focusses only on offering a premium construction fashion offering.”
“The product is relevant in design and is built with colors that on trend, so they will merchandise with apparel and accessories year after year. C+P will appeal to any buyer wanting to maximize his or her sales who are looking for something new that takes little space and will create high turn with high margin”, and being Canadian and stocking the product, we are able to replenish quickly with no minimums.
“Members and Guests of facilities are already buying socks elsewhere, so why not capture that spend from them also, it creates just another reason for them to buy through you”. Miles Mortensen, General Manager from the Links at Brunello said “When it comes to golf retail there are many great options that are somewhat common or have similarities, but it is with newer and fresh fun products like fashion socks, and with brands like Cole + Parker you can create a value add in your golf shop within a very small footprint. Cole + Parker have enabled our customers additional choices at a location they trust giving them the ability to shop more often with us, and as such are bringing new business with great results.
To learn more about Cole & Parkers socks check out www.coleandparker.ca and to discuss the brand and how it may fit in your facility please contact Troy Henneberry at troyhenneberry@eastlink.ca
