PGA Golf Exhibitions, in partnership with the PGA of America, announced the shift to an all-virtual format for the 2021 PGA Merchandise Show, to be held January 26-29, 2021. Prioritizing the health and well-being of the global golf community during the ongoing pandemic, the decision was made with guidance and feedback from exhibitors, attendees, PGA Professionals, the PGA of America, key industry associations, vendor partners and additional event stakeholders.
The PGA Merchandise Show, the world’s largest annual gathering of the golf industry, traditionally hosts nearly 40,000 golf industry professionals from around the world to discover the newest trends and technology from some 1,000 exhibiting golf companies and brands. In 2021, the 68th edition of the PGA Merchandise Show will instead change to a virtual experience and marketplace.
“We are thankful to the PGA of America, exhibiting companies, attendees, PGA Professionals and industry partners for their strong support and guidance that has allowed us to develop this exciting reimagination of the 2021 PGA Merchandise Show,” said PGA Golf Exhibitions Event Vice President Marc Simon.
“Working in partnership with the PGA Show team, we are pleased to continue the longstanding tradition of connecting PGA Professionals and the global golf community with a new virtual PGA Merchandise Show experience and marketplace in 2021,” said PGA President Suzy Whaley. “The interactive virtual format will allow even greater participation from all corners of the U.S. and around the world and, together, we can collectively make the most of the surging interest in the game. We share an optimistic outlook for the future of the sport and look forward to an exciting industry reunion when we all can meet face-to-face at the 2022 PGA Merchandise Show.”
PGA Professionals, golf retailers, industry leaders and manufacturers from around the globe will be able to attend the show from the safety of their homes, facilities or offices,
“We strongly support the decision for an all-virtual PGA Show in 2021 and appreciate the PGA of America and PGA Show team’s ongoing dialogue with us and other industry stakeholders to determine the best path forward,” said Peter Millar Golf President Todd Martin. “We look forward to when we can all be together again in person in Orlando at the 2022 PGA Merchandise Show.”
