TAYLORMADE GOLF ANNOUNCES NEW 2019 GOLF BAG LINEUP

TaylorMade Golf is the industry leader in product innovation and technology, which is no exception when it comes to golf bags. TaylorMade released its new 2019 golf bag line, which utilize the company’s popular and proven FlexTech technology. Combining ultimate functionality with aesthetically appealing design elements, the 2019 TaylorMade golf bag line utilizes premium materials with increased attention to detail in every aspect of creation, resulting in the company’s most well-rounded, ergonomic golf bags to date. 

In 2019, the company has placed continued emphasis on the category that has realized significant growth – nearly tripling its market share – in the last three years. This has been accomplished by utilizing extensive consumer research and an overhauled development process to create golf bags with strength, durability and efficiency from the ground up. 

There are two primary features that highlight each of the new 2019 bags: the company’s proven FlexTech base system & an all-new self-adjusting strap system that allows for a stable, comfortable carry. The FlexTech base system is a multi-piece collapsible base that allows for easy deployment with additional space that negates club crowding. The all-new self-adjusting strap system allows golfers to have balanced bag without having to adjust cumbersome straps. Without a back pad the straps are more effective when utilized as a single or double configuration.

FlexTech Lifestyle Stand Bags 

Highlighting TaylorMade’s 2019 golf bag line are the FlexTech Lifestyle golf bags, featuring a unique construction that has each main side pockets built into the center of the golf bag to create a single piece construction that allows for more storage without adding weight.

The overall design was a result of market research that showed a significant percentage of people who purchased the previous generation bag also use them in carts in addition to walking during rounds. The bag was designed for more pocket space and features a cart strap passthrough to allow easy access to the oversized apparel pocket through a unique single piece construction.  

Further validating the bags at the highest level, TaylorMade Tour staffers Jon Rahm, Beau Hossler & Chez Reavie, among others, will be carrying the FlexTech Stand Bags this week at the Waste Management Phoenix Open in Scottsdale. 

In addition to the FlexTech Stand Bags, TaylorMade is also introducing the second generation of its popular Lifestyle Stand Bags, designed to appeal to customers seeking a more casual, lifestyle-focused bag with the same performance features as the FlexTech bag. The FlexTech Lifestyle Stand Bags pay tribute to TaylorMade’s legacy by incorporating the classic TaylorMade logo from the original metal driver created in 1979.

Weighing only 4.5 pounds, the FlexTech Lifestyle Stand Bags are each offered in 6 colorway options and have been designed with the following features:

5-way organizational top

Water-resistant, seam-sealed valuables pocket with micro suede lining

Anti-split stand system 

Full length dividers to eliminate club crowding

11 pockets

FlexTech Lifestyle colourways: tweed, plaster, blue plaid & checks

MSRP $289.99 CDN

FlexTech Crossover Stand Bags 


FlexTech Crossover Stand Bag

Also new to TaylorMade’s 2019 golf bag line is the FlexTech Crossover Stand Bags. The FlexTech Crossover bag was the company’s best-selling bag in 2018 and aligns with the 14-way top market that has been trending upwards, due to many golfers’ desire to further protect their clubs. 

While technically a stand bag, designers straddled the line of a cart & stand bag when designing the Crossover. The new design allows for a cart strap passthrough that makes loading the bag on carts more efficient and more importantly gives the golfer access to the two oversized apparel pockets on the side of the bag that are made possible by the unique design built into the center ball pocket.   

The bag features three larger front-facing pockets (including a cooler pocket with a drain port), for easy access storage while strapped onto the cart. 

Weighing only 5.5 pounds, the FlexTech Crossover a are offered in 6 colourways, respectively, and have been designed with the following features: 

14-way top

10 pockets

Cart strap passthrough for easy access to all pockets

Large internal insulated cooler pocket

Easily accessible insulated water bottle pocket

Full-length dividers to eliminate club crowding

6 colourways: silver gray/blood orange, black/blood orange, black, titanium/blue & navy/white

MSRP $299 CDN

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