Sadly, as the coronavirus finds new ways of spreading its influence throughout the world and until a time that a universal vaccine is available this pandemic will continue to influence how we do business and how we live.
The state of golf is no exception as industry pundits to green fee players debate and elucidate solutions that will see the game get back to some form of normalcy; where golf equipment companies, many having to delay the introduction of new technology, find ways to “hold on” and attempt to forecast a date where a return to profitability is imaginable.
That is why; when I discovered a club manufacturer that has actually grown in sales and introduced new products during this time becomes a refreshing news story. An uplifting commentary on how the right business model and dedication can generate positive consequences.
The fact that the company is Canadian is inspiring; I am referring to Haywood Golf based in Vancouver the company was formed in 2018 by Joshua Haywood whose desire was to create golf clubs that were well designed and affordable “you shouldn’t have to break the bank to play the game! We hope the enthusiasm we have in creating high-quality, beautifully-finished products translates into getting our customers excited and get them to play more golf.”
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Originally a manufacturer of non – conforming wedges, venerated by informal golfers created a loyal following of sorts and began to translate into requests for Haywood Golf to create conforming clubs which led to the introduction of the Signature Series of forged wedges. Today, the company’s Signature series features a lineup of distance two-piece hollow body premium irons and recently a Signature putter design was launched integrating a dual top-line for increased alignment and dual bottom weighting for maximum feel and confidence.
Haywood Golf sales are worldwide with the majority of orders from the United States but Canadian’s have taken notice.
There are no professional endorsements, marketing and advertising is minimal thus reducing the cost in the price of the equipment. By eliminating the middle lines of distribution this “direct to consumer” approach, further lessens the cost for each club with wedges going for $99.00 and a full set of crafted irons for $650.00.
“We hope that the design and affordability of our products excite current golfers and encourage a new wave of people to get out on the course and play,” said Haywood. “We are excited about our future”. For more information, visit www.haywoodgolf.com
