After visiting the Toronto Golf and Travel Show this past February, I wrote about the lack of golf industry involvement in the show and could not understand the lack of marketing and promotion from golf companies and the golf industry.
Since Golf Town is a partner with ventures owned by the Toronto Star, many golfers we spoke with wondered why Golf Town was not involved with the show since at this time of year many of their stores have few shoppers.
Finally Golf Town has become the sponsor and the show has been renamed the Golf Town Golf & Travel Show and will be held February 2 to February 4, 2024, at the Toronto International Centre. I assume some pressure will be put on the golf manufacturers and they will finally show up and promote their brands. Last year Golf Trends who distribute Tour Edge golf in Canada was the only manufacturer to participate and I hope they receive special treatment.
“We are excited and proud that Golf Town is now the official partner of the annual golf and travel show” Michael Beckerman, Chief Client Officer Toronto Star said.
