TravisMathew, a premium men’s golf and lifestyle brand, today announced its partnership with St Andrews Links and the opening of its new store at the Old Course, becoming the first brand with an on-site storefront at this iconic location.
The new relationship between TravisMathew and St Andrews Links will begin in August 2022, with the opening of a permanent TravisMathew store next to the iconic 18th hole at the Old Course and near to the historical Royal & Ancient Golf Club of St Andrews building. As an Official Supplier, the storefront will feature TravisMathew’s most beloved styles, including never-before-seen St Andrews Links co-branded apparel. Though TravisMathew has been sold in St Andrews’ Old Course Shop in past years, this will be the only brand-specific store at St Andrews Links to date.
Established over 600 years ago and considered to be the “Home of Golf”, The Old Course at St Andrews is the oldest golf course in the world and home of this year’s 150th Open. St Andrews Links represents a long and storied tradition, responsible for much of golf’s legendary history and TravisMathew is honored to join this legacy, paying respect to what has come before and delivering their timeless styles that pay homage to such a historic venue.
“This is truly an iconic moment for TravisMathew. To have the opportunity to associate our brand at the Home of Golf with a retail store footstep from the famed Old Course is something we couldn’t be more excited about. We can’t wait to introduce exclusive product that will bring together the rich history of St Andrews and the modern, lifestyle performance foundation of TravisMathew. We look forward to building on this relationship for years to come.”
St Andrews Links is equally passionate about the opportunity this new relationship presents and the impact this addition will have on visitors from around the globe.
Danny Campbell, Commercial Director at St Andrews Links said: “We are thrilled to work with
TravisMathew, one of the most exciting and fastest growing brands in golf.
“We cannot wait to unveil the exclusive lifestyle collections in our incredible store and believe our new offering will excite our global audience of golfers and followers, helping us to reach new fans and inviting all generations to unite and celebrate TravisMathew and the Home of
Golf.”
Ahead of The Open Championship, TravisMathew customers should be on the lookout for a social media giveaway for a chance to win the iconic, St Andrews co-branded apparel. Following the championship, product will be made available online at travismathew.com.
