Tour Edge has launched two new Tour Edge Hot Launch series designed to cover both ends of the Game Improvement golf club spectrum. The Hot Launch E521 Series covers Extreme Spec Game Improvement, while the Hot Launch C521 Series provides Competition Spec Game Improvement models.
Both unique lines of E and C Series feature different shapes, specs and shafts with separate driver, fairway metal, hybrid and iron designs.
In all, 46 different lofts of clubs in right-handed clubs and 20 lofts in left-handed models are covered in this massive launch by Tour Edge.
Today, the surging Illinois-based company is unveiling the two Hot Launch 521 Fairway Metals and the two Hot Launch 521 Hybrids behind this innovative thinking.
• The E Series are Extreme Spec game Improvement designs that boast a super-low Center of Gravity (CG), super-shallow faces, offset designs and extremely light premium shafts designed to get the ball launching in the air with ease for slower to mid-tempo swing speed players.
• The C Series features premium, state-of-the-art Competition Spec designs with a higher M.O.I. (Moment of Inertia) in classically shaped clubs that sit square at address, but that provide medium+ swing speeds the ability to launch the ball easily and with added forgiveness and power across the face.
“The two new Hot Launch 521 fairways represent everything we’ve learned as one of the leading fairway wood manufacturers, but there’s also great deal of new innovation here,” said Glod. “We have invested heavily in R&D over the last few years. We now have the best swing robot, best CAD systems and new engineers with a ton of experience on the design team.”
Both new series of Hot Launch feature a brand-new look with a sleek all-black PVD finish.
“We put all of these resources into studying the Game Improvement sector and how we could raise the bar while targeting specific player needs and preferences,” said Glod.
The new premium Hot Launch 521 Fairway Metals will be available globally on November 1, 2020.
Hot Launch E521 Fairway Metals (Extreme Spec)
The Extreme Game Improvement Hot Launch E521 Fairway Metal offers the game-changing Houdini Sole in conjunction with a super-shallow face, slice-fighting offset designs, and heel weighting for added draw bias. The 17-4 stainless-steel E521 fairway features a thinner and lighter forged steel crown that increases ball speed for increased power creation and the ultimate in ease of use.
Houdini Sole Technology – The raised steel mass area of the Houdini Sole at the rear of the clubhead reduces the amount of area on the sole that interacts with the turf to reduce drag. The Houdini Sole includes an area of mass concentrated on the extreme trailing edge of the sole of the clubhead, as well as a curved leading edge under the face.
The Houdini design element has proven to be one of the most effective technologies at getting balls out of tough lies by reducing turf interaction by 35%. This leads to significantly less “duffs” caused by hitting up on the ball and hitting the turf at a lower point before the ball.
“When it comes to the E Series fairways and hybrids, the Houdini Sole becomes a complete life-saver from tight and tough lies,” said Glod. “This is your get out of jail free card for the golf course.” The Houdini Sole was instrumental in significantly altering the CG placement of the Hot Launch E521 fairway. The CG is 23% lower and 6% further back than the previous Hot Launch fairways, making E Series the highest launching and easiest-to-hit fairway wood Tour Edge has produced.
Tour Edge is distributed in Canada by Golf Trends. For more information visit www.golftrendsinc.com.
