Acquisition continues TaylorMade’s vertical integration of its golf ball supply chain and to service its fast-growing global golf ball business
TaylorMade Golf has completed the acquisition of Korean-based Nassau Golf Co. Ltd for an undisclosed amount. The deal represents TaylorMade’s third vertical integration in its golf ball business with the new entity called TM Golf Ball Korea, joining its other golf ball manufacturing facilities – TM Golf Ball South Carolina (US) and TM Golf Ball Taiwan (TaylorMade-Foremost Golf Co.).
With a growing golf ball global market share, including a 176% growth rate over the last 5 years*, this strategic acquisition further strengthens TaylorMade’s expansion in the golf ball category. It also enables the company to better service its global businesses who are all experiencing strong demand for its cast urethane TP5/TP5X and Tour Response models, as well as its ionomer cover models like Distance+.
Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina. This is also TaylorMade’s second major investment in golf ball manufacturing in the last 3 years following its joint venture with Foremost Golf Co. Ltd in 2019 forming – TM Golf Ball Taiwan.
TaylorMade’s golf ball business has been growing at a rapid rate following innovations such as its 5-layer TP5, TP5X and TP5/TP5X pix models, played by some of the world’s best athletes – Rory McIlroy, Dustin Johnson, Collin Morikawa and Rickie Fowler. Recently, both Rory McIlroy and Charley Hull won on the men’s and women’s professional tours using TaylorMade’s TP5X and three of the Top 3 and ties at the PGA TOUR’s CJ Cup all played TP5/TP5X.