Golf Canada announced that sports marketing executive Lisa Ferkul has joined the organization as its new Chief Marketing Officer, beginning March 21, 2022.
Ferkul joins the Executive Team of the National Sport Federation after serving more than ten years with Scotiabank, most recently in the role of Director & Head, Canadian Sponsorship Marketing. Her portfolio of responsibilities included all brand, creative, strategic development, digital and social media as well as relationship management for the Bank’s sponsorship marketing portfolio in Canada inclusive of two verticals: Hockey and Arts & Culture.
“Lisa is a dynamic and accomplished sports executive who will take on an instrumental role in the advancement of Golf Canada’s sport programs and commercial properties as well as our signature golf championships,” said Golf Canada CEO, Laurence Applebaum. “Lisa brings exceptional energy and a depth of leadership that will play a critical role in the continued development and execution of Golf Canada’s integrated marketing, communications, digital strategy.”
