Kia Canada Inc. has agreed to a multi-year extension of their long-term partnership with Canadian PGA TOUR golfer David Hearn, as well as the expansion of KCI’s involvement in the Canadian golf landscape with two junior golf initiatives starting in 2017.
KCI and Hearn will collaborate on the David Hearn Junior Series presented by Kia, and The David Hearn Foundation Kia Grant. These platforms will see KCI leverage the relationship with Hearn towards the development of junior golf across Canada and raising awareness and funds for the Alzheimer Society through The David Hearn Foundation.
“We’re excited to once again support David, his Foundation and the next generation of Canadian golfers“ said Ted Lancaster, VP & COO, Kia Canada Inc. “Kia strongly believes in the benefits that sport provides, specifically for youth, and we’re committed to helping communities grow by providing them with opportunities to play and learn together.”
The partnership will continue to see Hearn represent the brand while he competes on the world-class stage of the PGA TOUR, wearing the Kia logo on the chest position of his golf apparel, while also relying on Kia’s premium vehicles off the course.
Hearn has been an ambassador of KCI since 2012, leveraging the brand’s quality features, style and premium aesthetic, affordability, safety, and spacious layout for balancing his high performance lifestyle and growing family on the road.
Hearn made headlines in 2016 as the top Canadian golfer on the PGA TOUR – recording 9 Top 25 results, including a T8 finish during the playoffs at the Deutsche Bank Championship, and representing Canada in golf at the Olympic Games in Rio. Hearn also had a successful year off the course, launching a wine label and limited edition hat under The David Hearn Foundation with proceeds benefitting the Alzheimer Society of Canada.
“Kia has been with me and my family since early on in my PGA TOUR career,” said Hearn. “I am thrilled to continue our partnership, representing Kia in the Canadian golf space, as well as collaborating on two new initiatives to support junior golf and give back to communities across Canada”.
