The PGA Merchandise Show markets itself as the MAJOR of golf business. The show is a “who’s who” of the industry. Golf professionals, manufacturers, course owners, sales reps, managers, media and many others golf industry leaders from around the world attend.
In the travel section of the show, many countries and various courses from around the world promote their properties as golf destinations to people who can influence and bring golfers to their locations. But where is Canada? We have been attending this show for many years and we are always shocked that nobody sees the advantage and marketing opportunities to showcase our country and various golf areas. We have written about it for years and finally are proud to say, Golf in British Columbia exhibited this year. We hope they received a great response and see an increase in golf traffic to BC this season. Now let’s hope more Canadian destinations see the light and present to the world that Canada is one of the best golf destinations in the world.
