Ben Hogan, the golf equipment brand that was founded by one of the most legendary figures in the history of the modern game, and is responsible for some of the sport’s most iconic golf clubs, is set to make a welcome return to the golfing world after being brought out of retirement by Las Vegas-based Golf Brands Inc.
For more than 70 years, Ben Hogan golf has been synonymous with making the finest golf clubs and Ben Hogan’s latest range has made a triumphant return after Golf Brands struck a licensing deal to resurrect the company that first introduced the Edge and Apex irons and has more recently launched a premium range of woods, irons, wedges, and putters, as well as a bespoke collection of golf bags and accessories.
Golf Brands Inc has a history of reviving the fortunes of iconic golf brands, having successfully resurrected MacGregor in the USA and Ram and Zebra worldwide, and the opportunity to bring Hogan back to life is something that the company just couldn’t pass up.
Hogan’s retail proposition will be combination of e-commerce and bricks and mortar retailers, with the equipment split into two sub-brands. The premium Ben Hogan signature range will be the premium range and will be sold both on the company’s website, fully custom built to the golfers’ specifications, and also with select professional custom club builders globally. In addition, there will be the ‘Hogan’ range which will be more commercial grade products that will be sold through leading retailers and distributors around the world.
To find out more, visit www.benhogangolf.com.
