MindTRAK Golf Inc. the comprehensive Mindset Training and Coaching System for golfers designed by former PGA Tour player Richard (Dick) Zokol, is pleased to add Dr. Raymond Prior, Ph. D to its performance team as Psychology Performance Advisor. Prior becomes MindTRAK’s third pillar, behind coaching advisor Sean Foley and playing advisor Zokol. Along with the MindTRAK management team, the Performance Team now delivers insight and leadership across all facets of peak golf performance to continue to enhance the MindTRAK Golf platform and mobile solution.
“MindTRAK Golf is one of the few performance resources available in golf that guides players in how to
effectively focus on and evaluate their decision making and skill execution, something valuable to all
golfers,” Prior says. “Accurate and objective feedback is invaluable for improving decision making and
skill execution over time. MindTRAK Golf offers an easily accessible feedback system to evaluate
decision making and skill execution to better inform players and coaches.”
Known for building personable, knowledgeable and confidential relationships with clients, Prior is one of
the most sought-after names in performance psychology by the world’s best performers. His clients
include professional, collegiate and Olympic athletes, as well as non-athletic performers, including
Grammy, Emmy, Tony and Emmy award winners. A Certified Mental Performance Consultant by the
Association of Applied Sport Psychology, Prior has also authored several books, contributed chapters to
several performance psychology textbooks, and published research in the Journal of Applied Sport
Psychology.
“We are delighted to have someone as renowned as Dr. Prior join the MindTRAK Golf Performance
Team,” says Zokol, CEO and Founder of MindTRAK. “Raymond’s ground-breaking work and expertise in
the field of Performance Psychology will be an invaluable voice as we continue to fulfill our mission. His
addition assures MindTRAK has world-class expertise across the playing, coaching and psychological
realms. We are now even better positioned to address the needs of golfers interested in improving their
golf games through better mental performance.”
The MindTRAK Performance Team now delivers proven expertise to the company across the three pillars
of golf performance: playing, coaching and performance psychology. Playing Advisor Zokol, a two-time
PGA Tour winner, played on the PGA Tour, and around the world, for more than 20 years. Coaching
Advisor Foley is acknowledged as one of the world’s premier coaches, previously taught Tiger Woods,
and currently works with Cameron Champ and Lydia Ko among other students. Prior rounds out the
Performance Team as Psychological Performance Advisor, providing world-renowned performance
psychology expertise.
“I’m excited to welcome Dr. Prior to MindTRAK Golf’s Performance Team,” Foley says. “With the right
tools from a playing, coaching and psychological perspective any golfer can improve his or her results
and enjoy the game more. Raymond’s expertise will help take MindTRAK to the next level.”
The MindTRAK Golf mobile app is a unique coaching tool that helps coaches analyze their player’s
performance by systematically teaching players how to focus on their decision making and skill
execution in the present moment. Developed and tested in competition by Zokol, and a team of
business, IT and golf experts, MindTRAK Golf strengthens attentional focus on the golf course. Using the
MindTRAK Golf mobile app during or after each round will help the golfer detach from a result-oriented
mindset and focus on how they are executing shots in present moment.
Download the MindTRAK Golf mobile app for free from the iOS App Store and discover your personal
golf freedom. For more information, visit www.MindTRAKGolf.com.
