Windsor, ON
Director of Golf: Alex McIntyre,
Golf Shop Manager: Carmen Murphy
How has the pandemic affected/altered the way you’ve done business in the pro shop?
McIntyre: “We’ve been more conservative buying merchandise. With COVID-19 rules limiting customers into the golf shop, it was obvious to us to limit purchases. We expanded to an online store readily available to our members and guests and that did help with sales. We have since discontinued it based on the limited volume of sales going forward and the site upkeep.”
Merchandising tips?
“Our shop manager and I try to buy for members’ needs, not our personal tastes. We buy what we feel is current and sellable.”
Drivers?
“We carry all the major brands but rely on our professional staff to promote club fitting when members are looking to buy.”
Irons?
“Same as above.”
Wedges?
“Vokey.”
Hybrids?
“Titleist and Ping.”
Putters?
“Scotty Cameron and Odyssey.”
Men’s clothing?
“FootJoy, Donald Ross, Penguin, johnnie-O, Peter Millar, TravisMathew and Ralph Lauren.”
Women’s clothing?
“Swing pants are favourites. Also, the Tail long sleeve sun top, Lucky in Love and Ralph Lauren.”
Golf shoes?
“FootJoy, Ecco and G/Fore.”
Golf balls?
“Pro V1 and DT TruFeel.”
Golf hats?
“Company branded: Titleist and TravisMathew. New Era, and Levelwear with the Essex logo.”
Sunglasses?
“Maui Jim and Sundog.”
Gloves?
“FootJoy private label. FootJoy Pure Touch is a favourite for the low-handicap player.”
GPS or yardage electronics?
“Bushnell products for rangefinder, Garmin watches for wristwear.”
Impulse items?
“Branded water bottles by Yeti and Tempercraft. Theragun Mini and Prime (massagers).”
