TaylorMade has a history of dynamic putter designs that push the boundaries of technology, performance, and material usage. But for so many golfers, nothing beats the look, sound and feel of a milled putter artfully designed for a singular purpose – delivering the perfectly struck putt.
“It’s as much, if not more, art than science. Not only with the finished product, even the act of reading a putt. The line, the speed. The little imperfections that sometimes you see on a green, or the eight different lines that can lead to the same place,” says Brian Bazzel, TaylorMade’s Senior VP of Product Creation. “We wanted to create designs that speak to the golfer – because we know having a putter you believe in is critical for finding success on the greens.”
TaylorMade has toiled with the idea of creating premium milled putters for decades. However, it’s such a nuanced product category that it requires total commitment every step of the way.
“With TP Reserve, we’ve finally committed ourselves to it,” says Senior Director of Product Creation for Putters Bill Price. “These fine-milled putters open an all-new category in the world of TaylorMade. It’s about the precision, craftsmanship, exactness and performance embodied by classic shapes.”
Milled putters unlock an unmatched level of detail and precision compared to casting – a manufacturing process used to create clubheads that involves pouring molten metal into a pre-designed mold to form the shape of the head. While casting takes less time, it leaves a rough texture along the surface, which needs to be polished off, introducing variability and inconsistency. The milling process, however, allows us to preserve the intended geometry and details in each clubhead with exacting precision.
The TP Reserve collection is the first line of TaylorMade putters without a face insert in nearly a decade. On our iconic Spider putters, the face insert primarily helps maintain premium sound and feel. Our design team leveraged learnings and data on inserts to shape the face of TP Reserve putters.
“Every golfer is conscious of sound and feel when it comes to their putter; that’s why we were hyper-focused on those two categories in the development of TP Reserve,” says Paul Demkowski, Senior R&D Manager for Putter and Wedge. “We utilize a fine-milled linear groove pattern on the face that reduces the surface area of impact for a softer feel. The linear pattern also improves sound and feel consistency whether you strike it high on the face, low, toe ward or on the heel. Either way, the premium sound and feel will remain constant.”
The family of TP Reserve putters has six different head shapes, with certain models available with multiple hosel options.
For more information and to view the series of putters visit taylormadegolf.ca.
