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First Tee – Canada Exceeding Expectations

Last year Golf Canada and the RBC Community Junior Golf program announced the start of the First Tee – Canada and Youth on Course...

Online shopping promotion company Emerge buys UnderPar golf promotor

Emerge Commerce Inc., a Toronto-based online shopping promotions company, is expanding its U.S. leisure footprint with the purchase of golfing promoter The UnderPar Group, the companies...

Highway robbery’: Tourism operator slams Ontario’s fee hike for highway signs

Fees to advertise on blue tourism signs to rise in 2020 A London, Ont.-area golf club owner is slamming an upcoming price increase that will more than double the price...

Laurence Applebaum CEO of Golf Canada to present Golf Canada’s Strategic...

Golf Canada’s 2019 Annual Meeting is set for this week (February 28 to March 2) at the Marriott Montréal Airport In-Terminal Hotel in Dorval, Que., just...

Popular Generation Marketing Mistakes

We’ve heard the names – baby boomers, Gen X and the Millennials – but what does it mean to us in the golf industry? Who are...

ENDING SLOW PLAY IS A MARKETING PLAN

There isn’t a person involved in the golf industry in any capacity who hasn’t heard about the doom and gloom regarding the future of...

Club Events: Are they worth all the work?

The answer simply, is YES, and there are many reasons why. Social and golf events at a private club play a large role in the...

The Ultimate Communication Solution

Have you ever had a member drive a number of miles to an event that you had cancelled or delayed? How impressed were they?...
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Drive Engagement with Facebook

Social media is here to stay and Facebook is one the channels that is leading the way. But how can your club leverage its...

RBC Canadian Open TV Ratings

From Sports Media Watch - PGA Tour ratings hit a rare speedbump during the RBC Canadian Open, thanks to some inclement weather. Sunday’s final round...