2011 Fashion Trends
By Leigha Main 2010 was a year about recovery for most. The official recession is said to be ‘over’ in our Canadian marketplace, although I’m sure some don’t feel the effects of recovery as strong as others. Also the weather has brought some unique challenges across the country. In most of Ontario we had full summer weather since April. For those in BC there was an early start to the season (who can forget the sunshine and warmth we saw on TV during the Olympics?), but the rain and cold came back and stuck around for much of the late spring. For many it is hard to think about 2011 buying and fashion trends in the early fall before they are done selling for this…
Iconic Brand Targets “True Golfers” with a Range of New Apparel and Footwear Offerings Launched at the PGA Merchandise Show CARLSBAD, Calif. (January 24, 2011) – Over twenty years ago Ashworth changed golf style with a fresh take on fit, fabric and color. In 2011, the iconic brand is poised to again cut through the clutter with a variety new, “must-have” offerings in golf lifestyle apparel and footwear, all ideally suited for on- and off-course wear. “Ashworth is about capturing the hearts and minds of golfers, who don’t just play the game, they live it,” said Harry Arnett, vice president of adidas Golf and Ashworth brand and product marketing. “We call them ‘true golfers,’ and creating apparel that appeals to…
The Traditional Sweater is the HOTTEST New Product on the Apparel Market An aging population. An iffy economy. And fabrics that are comfortable and look good. It’s a recipe for success, if an apparel company can provide products that are responsive to the three dynamics that seem to be driving the business model in 2011 and beyond. That’s the message from Leigha Main, director of retail services, Green Grass One, and a columnist with Pro Shop. Main has been servicing the golf industry at Green Grass One since 2004. She says a number of major trends are emerging as the 2011 products are about to be unveiled this fall. Knits will be a major impact on the business this coming…
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