Hot Equipment for 2011
You-know-who is clawing his way back. Can we expect the golf industry to follow suit? Yes, there will be golf in 2011. How do we know that? Tiger says so, or at least his actions do. He’s apparently found a coach he can live with, and officially split from someone he can’t. His quest for golf’s Holy Grail – 19 – is back on. Life is good. Getting his Tigerness settled comfortably on the throne again was at least one resolution in a year and a half or so of bumps in the road. First, the economic meltdown hit. The industry still hasn’t fully recovered and maybe never will. Then came the announcement that tour players would no longer be…
As a business owner, you’ve probably heard that media exposure can greatly help your company, especially during tough economic times when marketing budgets are low and competition is high. The truth is, learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you are new or inexperienced in dealing with editors or reporters, you might feel intimidated. But there’s absolutely no reason to believe you must have superpowers or be famous in order to approach the media. Follow up: People interview people they like. If you can develop a good rapport up front, that’s half the battle. Media professionals, like everyone else, gravitate toward someone they enjoy talking with….
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